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You are Looking : Marketing Management

ISBN	:	9789385086694
Release Year	:	edition 2016
Category	:	Management
Book Edition	:	Library Edition (HB)

Written By	:	Sheeba Kadyan

Price: Rs. 1600.00

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CONTENTS- (1) Introduction (2) Capital Requireds in Marketing Management (3) Product Marketing and Management (4) Price Decision (5) Promotion and Sales Management (6) New Product Development (7) Marketing Strategic Management : Plans and Planning (8) Marketing System (9) Integrated Marketing Communication.

- Sheeba Kadyan
Sheeba Kadyan,a sincere scholar,creative author and devoted academician,is an experienced teacher,augmented with teaching experience of U.G and P.G.Classes of Management from last 3 years.She has done M.B.A. in Marketing and Human Resource.She has also qualified NET in Management twice.She is conferred with good academic record,throughout her scholastic voyage.At present she is working as Guest Faculty as IMSAR, M.D.University,Rohtak,Haryana.She is always interested in innovations and gaining knowledge about new concepts in her field.This research based work is the outcome of her slog effort,bridged over a couple of years.She has also published more than five research papers in national and international repute and also contributed more than dozen papers in conferences and seminars.

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