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You are Looking : Brand Management

ISBN	:	9789385086700
Release Year	:	edition 2016
Category	:	Management
Book Edition	:	Library Edition (HB)

Written By	:	Dr Kuldeep Chaudhary , Jagdeep Singla

Price: Rs. 1450.00

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Author Details

CONTENTS- (1) Introduction (2) Brand Management Process (3) The Importance of Brand Planning (4) Measuring of Brand Equity (5) Value of Brands (6) Brand Awareness (7) Brand Names and Brand Extensions (8) E-Tailing and E-Branding (9) Brand Evaluation (10) Advertising Management

- Dr Kuldeep Chaudhary
Dr Kuldeep Chaudhary is Assistant Professor in Institute of Management Studies and Research Maharshi Dayanand University since seven years. Prior to present assignment, he worked in corporate sector for three years and further taken up teaching assignments in many reputed educational institutions like D.A.V. College and Kurukshetra University and Maharshi Markendeshwar University for a period of five years. He earned his Master's Degree and Doctor in Philosophy in Management from Kurukshetra University. His area of interest in teaching and research includes services marketing, brand management and retail management. Beside an author of ten research papers, he presented eighteen research papers in various national Seminars and Conferences.

- Jagdeep Singla
Jagdeep Singla is B.E.(Mechanical Engineering),MBA,Ph.D. Presently working as Assistant Professor in IMSAR,MDU,Rohtak.He has vast experience of 13 years teaching as well as 6 years in corporate sector.He has number of paper published more than 20 conducted more than 10 workshops.He has contributed more than 20 papers in the conferences of national and international repute.

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